Written by Paul Saini
Luxury today isn’t defined by square footage alone. It’s defined by how a place makes you feel the moment you arrive, how seamlessly every detail unfolds, and how effortlessly the experience lingers long after checkout. Few entrepreneurs understand that evolution better than Jonathan Campau, Founder and CEO of Luxuri, a company that has grown from hands-on property management into a respected name in luxury hospitality.
Campau’s entry into the industry wasn’t glamorous. It was practical, operational, and built from the ground up.
“My journey into the luxury real estate industry progressed from low-end real estate to high-end real estate because the process is the exact same — marketing, bookings, check-ins, checkouts, housekeeping, maintenance, rinse and repeat.” What changed wasn’t the framework, but the level of expectation.
“The only thing different is the down payment and the profit. The margins are the same. I prefer to work with high-end clientele.”
That clarity became the foundation for Luxuri’s philosophy: elevate the experience, refine the service, and build a brand people trust.
From the beginning, Campau understood something many operators overlook: visibility is credibility. “A company without brand recognition is nonexistent in 2030.” That belief pushed Luxuri beyond the traditional role of a vacation rental manager. Over time, the company repositioned itself as something more sophisticated and more future-focused.
“After 10 years of building Luxuri, we are no longer a real estate property management company, but instead a hospitality brokerage that specializes in luxury real estate.”
It’s a subtle but important distinction. Property managers maintain homes. Hospitality brands craft experiences.
In the early years, earning trust was one of the company’s biggest obstacles. With average reservations around $20,000, guests needed to feel absolute confidence before committing.
The solution wasn’t shortcuts. It was presence, polish, and persistence.
“We overcame this by accepting interviews with multiple publications, ramping up our social media, developing a professional website, and investing in both our team and product.” That long-game approach paid off, transforming Luxuri into a recognizable and respected name in the luxury stay market. As the industry expanded, so did the misuse of the word “luxury,” something Campau is candid about.
“One of the biggest trends we are seeing is competitors offering homes marketed as ‘luxury rentals’ yet there is nothing luxury about their rentals.” For Luxuri, the difference lies in discipline and consistency “We differentiate our brand through brand consistency and recognition. Exceptional hospitality and unmatched customer service have been pivotal to our secret sauce.” Service, in this world, isn’t an amenity. It is the product. That philosophy extends inward as much as outward. Campau leads with the same hospitality mindset he expects his team to deliver.
“Customer service is a lifestyle, not a job. I treat employees and vendors just as I would a customer, because my business depends on it.” It’s a culture that allows the company to scale without losing the human touch that defines true luxury. Looking ahead, technology plays a major role in how Luxuri plans to grow.
“In order to grow, you must have technology. AI will be required for any company maintaining or growing a brand. Hospitality will always be the core of our business, but technology and AI will enhance the guest experience.”
From proprietary systems to advanced operational platforms, technology isn’t replacing service, it’s refining it.
The company’s trajectory is also shifting toward larger partnerships and institutional relationships.
“Currently we have been managing institutional investors; Luxuri looks to partner with REITs and similar syndicates as our footprint continues to expand.” It’s a move that positions Luxuri not just as a hospitality operator, but as a serious player in the luxury real estate ecosystem. At the heart of it all is Campau’s personal definition of luxury, one that goes far beyond price tags.
“Luxury is an experience, not a price tag.” That belief shapes every stay, every property, and every guest interaction under the Luxuri name. For aspiring entrepreneurs, Campau doesn’t romanticize the journey. “Starting a business, running a business, and growing a business are three full-time jobs.” His advice is direct and grounded in reality. “Work weekends and nights, stay consistent, and continue to move the goal post as technology progresses or else your goals will become irrelevant.”
Behind the polished villas and five-star experiences is relentless effort, constant adaptation, and an unwavering focus on service. Jonathan Campau isn’t just managing luxury properties. He’s building a brand where hospitality, technology, and trust come together to define what modern luxury truly feels like.
To explore Luxuri’s luxury portfolio and hospitality services, visit Luxuri.com.