The “Porsche boat” is the Porsche Design Studio x Fearless Yachts Fearless 28—a 28-foot performance boat created in a numbered series of just 25. But the example carving through Ontario’s Lake Joseph means more to LAPSOFLUX than rarity alone. It belongs to collector and business owner Jimmy Williams, a friend I have known for a decade, and it has become the centre of an annual Muskoka experience that has generated more than 100 million views across our content.
Every year, people ask me to bring them. I choose three new guests and introduce them to what can only be understood from the passenger seat: the sound, acceleration and presence of a machine that looks like a Carrera GT translated for the water. This is the story behind Jimmy’s Fearless 28—and the relationship, access and memories that turned one rare boat into a global LAPSOFLUX phenomenon.
The Porsche Design Fearless 28
- Official name: Fearless 28
- Design: Fearless Yachts in collaboration with Porsche Design Studio
- Length: approximately 28 feet
- Production: a limited series of 25 numbered boats
- Inspiration: the form and design language of Porsche sports cars, particularly the Carrera GT
- Reported performance: period reports cited an optional 625-horsepower V10 and speeds approaching 90 mph; specifications varied by build
- Period price: widely reported at roughly US$300,000–$350,000, depending on specification
The Fearless 28 is often called the “Porsche boat,” but the distinction matters: it was not manufactured by Porsche AG as a marine version of a road car. Fearless Yachts developed the vessel in collaboration with Porsche Design Studio, which shaped its exterior and cockpit with the disciplined surfaces and low-slung proportions associated with high-performance automobiles.
Introduced in 2007, the Fearless 28 was conceived as an exclusive performance day boat rather than a conventional yacht. Its carbon-reinforced construction, deep-V hull, wraparound windscreen and seamless hull-to-deck appearance gave it an unusually automotive character. Its design draws from the 205-mph Porsche Carrera GT, while the optional 625-horsepower V10 configuration was reported as capable of approaching 90 mph.
The connection is visible before the engine starts. The bow carries the tension of a sports-car nose, while the sculpted rear deck and central cockpit make the boat appear planted even at the dock. Teak adds warmth to the otherwise technical composition, and seating for five keeps the experience intimate. It is not a Porsche with a propeller; it is an exercise in applying automotive design thinking to a marine object.
That balance—elegance without softness, theatre without excess—is why the Fearless 28 continues to attract collectors. Only 25 numbered examples were planned, making it considerably rarer than many limited-production supercars. Each surviving boat also reflects its own configuration and history, so engine output and outright speed should not be treated as identical across the entire series.
My VIP Muskoka Experience With Jimmy Williams
I have known Jimmy for 10 years. Our relationship came before the viral clips and before millions of viewers began asking the same questions: What is that boat? How fast is it? How do I get on it? That history is what makes the experience personal. Jimmy is not simply presenting an object from a collection; he is welcoming us into a part of his life in Muskoka.
Lake Joseph is an ideal setting. Muskoka’s granite shorelines, island cottages and famous stretches of waterfront create a distinctly Canadian version of luxury—private, natural and understated. Then the Fearless 28 arrives and changes the temperature of the lake. Its shape is instantly recognizable as something automotive, yet unfamiliar enough that people stop, stare and reach for their phones.
The invitations have become a tradition. People ask me throughout the year if they can come on the next run. Each season, I bring three new people to experience the beast for the first time. That number keeps it personal. You see the same reaction in every guest: curiosity at the dock, concentration when the engine comes alive, and disbelief once Jimmy opens it up on the water.
For me, that is what a real VIP experience should be. It is not a velvet rope or a crowded guest list. It is trusted access, a remarkable machine, a beautiful destination and a story that cannot be reproduced by simply booking a table. Our decade-long friendship with Jimmy gave LAPSOFLUX the opportunity to document the Fearless 28 from inside the experience—and to share that feeling with a global audience.
The Story Behind Jimmy Williams’ Porsche Boat
The answer depends on the specific Fearless 28. Period coverage referenced different power packages, including a V10 associated with the Dodge Viper and output figures ranging by configuration. The most widely repeated high-performance specification is an optional 625-horsepower V10 with a reported top speed of approximately 90 mph.
Numbers only explain part of it. On open water, speed is physical: the hull rises, the shoreline compresses and every input feels immediate. The deep-V form and low profile give the Fearless 28 the attitude of a road-going exotic, but the surface beneath it is always moving. That combination is why a ride feels more dramatic than a specification sheet suggests.
When new, the Fearless 28 was commonly reported in the US$300,000–$350,000 range, depending on engine and specification. That is period pricing, not a current valuation. With so few boats produced, today’s value depends on provenance, condition, restoration quality, powertrain and the market for design-led collectibles.
Its appeal also crosses categories. A marine collector may view it as a rare performance boat; a Porsche enthusiast may see a physical extension of Porsche Design language; and a design collector may value it as a limited object from a distinctive collaboration. That overlap makes simple price comparisons difficult.
LAPSOFLUX’s original Porsche boat coverage has become a proven global performer, generating more than 100 million views across platforms. That includes over 25 million views on TikTok and approximately 30 million views on YouTube alone.
One LAPSOFLUX Porsche boat feature reached more than 4 million views. Watch the Porsche boat on TikTok and watch the LAPSOFLUX YouTube Short for more from the experience.
The formula is unusually powerful: one of the world’s most recognizable design names, a vessel almost nobody has seen, a cinematic Muskoka setting and genuine access to its owner. Search interest follows the same curiosity seen in the comments. Viewers want to know whether Porsche really made a boat, how many exist, what powers it and what it costs. Our original footage answers those questions while showing the emotion that technical descriptions miss.
LAPSOFLUX: Tell me about when you purchased your Porsche boat.
Jimmy Williams: “The boat was originally in a superyacht in Argentina. The boat was transported to Miami, where I picked it up. I saw the boat years ago and I loved the style and look. It took me a few years to purchase it.”
LAPSOFLUX: How many of these boats did they make?
Jimmy Williams: “This is one of 25, and of the 25, five are supercharged. This is one of the five supercharged. This isn’t just any boat—it’s a boat that turns heads wherever it goes.”
Did Porsche make the boat?
Porsche AG did not manufacture the Fearless 28. Porsche Design Studio styled the boat in collaboration with Miami-based Fearless Yachts, which is why it is widely known as the Porsche boat.
How many Porsche Fearless 28 boats were made?
The Fearless 28 was announced as a limited series of 25 numbered boats.
What engine is in the Porsche boat?
Specifications varied. Period reports described an optional 625-horsepower V10 related to the Dodge Viper, while other Fearless 28 examples have appeared with different marine power packages. Jimmy describes his example as one of five supercharged boats.
How fast is the Porsche Design Fearless 28?
The highest-performance period specification was reported at approximately 90 mph. Actual speed depends on the individual boat, engine, setup and conditions.
How much does a Porsche boat cost?
Original pricing was widely reported at roughly US$300,000–$350,000, depending on configuration. Current collector value varies by provenance, condition and mechanical specification.
After 10 years of friendship, the Porsche boat has become more than a viral subject. It is part of our Muskoka story: Jimmy at the controls, three new guests discovering it each year, and millions of viewers joining through the screen. Watch the original LAPSOFLUX films above, then continue with our coverage of the ultra-rare Porsche 911 GT3 Bergsport, the future of Muskoka luxury retreats and more stories from the world of collector design.