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Inside the Most Talked-About Activation coming to F1


Every year, the Formula 1 calendar delivers spectacle. But Miami delivers moments and this year during May 1-3, 2026 you can experience this unbelievable event. From celebrity-filled paddocks to fashion-fueled hospitality suites, the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX has become the championship’s cultural epicenter, where motorsport, luxury, and entertainment come together in a way no other race quite achieves.

For 2026, organizers have revealed what may be the event’s most ambitious lifestyle activation yet: the debut of the MSC Yacht Club, a full-scale superyacht-inspired hospitality experience set directly inside the circuit’s iconic Marina.

And yes, it is as dramatic as it sounds.

Presented by MSC Cruises, the MSC Yacht Club installation draws inspiration from the brand’s ultra-luxury ship-within-a-ship concept at sea, reimagined for one of the biggest weekends in global sport. The structure will measure an astonishing 264 feet long, 96 feet wide, and 50 feet tall, instantly becoming one of the most visually striking hospitality builds in modern Formula 1 history.

Positioned between Turns 5 through 9 at the Miami International Autodrome, the yacht overlooks one of the most technical and action-packed sections of the circuit. This is a vantage point where overtakes are attempted, braking zones are tested, and driver precision is on full display, meaning guests are not just watching a race, they are immersed in one of its most dramatic performance zones. It feels immersive, cinematic, and unmistakably Miami.

Since the Miami race debuted in 2022, the Marina has served as its signature visual flex, a playful, yacht-lined playground that blurred the lines between motorsport and lifestyle festival. The MSC Yacht Club marks the next evolution of that concept, transforming what was once a scenic backdrop into a fully realized, multi-level luxury destination.

Spanning five decks and more than 32,000 square feet, the space is designed to feel less like a traditional grandstand and more like an ultra-exclusive resort layered with lounges, terraces, shaded viewing platforms, and social spaces that transition naturally from daytime glamour into sunset celebration. This is not just hospitality. It is experiential architecture built around speed.

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Beyond the engineering and elegance of the new hospitality spaces, what continues to set the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX apart is its gravitational pull on global celebrity culture. A-listers like Timothée Chalamet, business personalities such as Kevin O’Leary, and a rotating cast of athletes, artists, and cultural tastemakers transform race weekend into a crossover moment between sport and stardom. In Miami, the grid is only part of the spectacle. The real magic happens where podium energy meets red carpet presence, turning Formula 1 into a stage for influence, style, and global attention far beyond the track.

For more visit F1’s Official Page

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