Make the property memorable
Editorial storytelling brings the setting, service and signature moments to life—helping your property stand apart from a list of rates and amenities.
LAPSOFLUX · Hospitality partnerships
Shining a light on beautiful properties worldwide.
We spotlight distinctive hotels, resorts and private retreats around the world for a North American audience of high-net-worth travellers—through editorial storytelling, social distribution and experiences that extend beyond the stay.
700K+Cross-platform community
150M+Historical social views
North AmericaCore audience market
Selected hotel & resort partners
Why this matters to your brand
Attention that gives people a reason to choose you.
A luxury traveller needs more than a room description. They need to picture the experience, understand what makes it distinctive and know how to take the next step.
Reach North American buyers
Put the stay in front of a luxury-focused North American community through LAPSOFLUX digital publishing, social channels, newsletter and print.
Connect interest to enquiry
Give readers a direct route to your booking or enquiry page, then review the campaign’s available reach, engagement and link activity.
A clear path from story to stay
Built around your commercial goal.
Each partnership starts with the property and the result you want: awareness for a new opening, interest in a shoulder-season offer, or a stronger story for a destination experience.
We shape the content and distribution around that goal, then make the response measurable wherever tracking is available.
What the brand receives
- Campaign Design - Socials / WebCampaign design for the property’s social and website presence, aligned to its audience and positioning.
- Editorial Press - websiteWebsite editorial coverage that gives the property a clear, considered point of view.
- Creative Assets & Ownership / UsageCampaign creative assets, with ownership and usage agreed for the project.
- AD Campaign Assets for FunnelsAd campaign assets designed for use across the property’s marketing funnel.
Illustrative campaign · Sample only
Give the quieter season a story.
A sample campaign for a coastal resort seeking more North American interest in shoulder-season stays. Final direction and deliverables are shaped around each property.
01 / THE BRIEF
Start with the commercial goal.
Audience North American luxury travellers considering a coastal escape.
Objective Build qualified interest in a specific shoulder-season offer.
Story angle Show what makes this time of year distinctive: the setting, service and pace of the stay.
02 / STORY & ASSETS
Make the stay easy to picture.
- Website editorialA considered property story with a clear point of view.
- Social creativeShort-form video, story frames and supporting copy shaped for agreed channels.
- Funnel assetsAd-ready creative variations for agreed awareness, consideration and booking stages.
03 / DISTRIBUTION & REPORTING
Carry the story through to enquiry.
- Selected placementsLAPSOFLUX social and website distribution; newsletter placement by scope.
- Usage termsAgreed assets, channels, territory, duration and organic or paid usage set out in writing.
- Campaign recapAvailable reach, engagement and tracked link activity, using platform data and links supplied for the campaign.
Illustrative framework only. This is not a published partnership or measured result. Scope, placements, rights and reporting are confirmed in the campaign proposal.
Published editorial examples
Show the experience. Not just the room.
Our coverage demonstrates how a stay can be brought to life through its sense of place, people and distinctive guest moments.
Los Angeles · Boutique hotel
Hotel Lucile
A former church in Silver Lake reimagined as a boutique hotel with a strong relationship to its neighbourhood.
Read the feature ↗
Philippines · Private island
Amanpulo
Privacy, arrival and a slower island rhythm shape this LAPSOFLUX destination review.
Read the feature ↗
Muskoka · Private cottage
Falcon’s Nest Cottage
A Lake Muskoka stay told through time with family and friends, lakeside living and a private-chef experience.
Read the feature ↗These are examples of published LAPSOFLUX editorial coverage. Paid or hosted campaigns are scoped separately with each property.
More LAPSOFLUX travel coverage
A wider view of hospitality.
Resort openings, destination dining, private residences and city stays give us room to tell different hospitality stories.
How partnerships work
A format that fits your property.
From a focused digital story to a broader destination campaign, the mix is tailored to the property and agreed in advance.
Property feature
Tell the deeper story behind a hotel, resort, villa, opening or signature guest experience.
Social and newsletter
Adapt the story into selected campaign content for LAPSOFLUX’s social and newsletter channels.
Print and experiences
Where the brief fits, extend the partnership through print placements, event activations or destination experiences.
How we work
Clear scope. Clear next step.
Are the stories above paid placements?
No. They are examples of LAPSOFLUX editorial coverage. Commissioned or hosted campaigns are scoped and approved separately with the partner.
Can you target a specific North American market?
We can shape the story and distribution around the cities or traveller segments most relevant to the property, using the audience data available in the media kit.
How do you measure a campaign?
Where available, we use a trackable booking or enquiry link and provide a recap of reported reach, engagement and link activity. Booking outcomes depend on the property’s offer and booking process.
For hotels, resorts and destinations
Let’s make your property the next story.
Share the property, the North American audience you want to reach and the commercial goal. LAPSOFLUX will shape a campaign proposal around it.