LOS ANGELES — ComplexCon’s tenth anniversary, on October 3 and 4, brought fashion, music, sneakers, art and automotive culture together. We came to walk the floor and meet the people behind the booths. By Sunday, we were also watching a moment that would travel far beyond the convention walls.
Ye (Kanye West) and Playboi Carti pulled up, a huge crowd gathered, and phones went into the air. The footage spread online, but a clip shows only part of it. In person, you felt people stopping, turning and sharing the instant with whoever stood beside them.
A milestone year invites reflection. Ten years in, ComplexCon is no longer just a place to shop. It works as a meeting point where collectors, creators and curious first-timers share the same aisles, and that mix shaped everything we saw over the two days.
You had to be there.
Ye and Playboi Carti: The Moment Everyone Felt
On a floor already full of personalities and installations, Ye and Carti drew a different level of attention. Our photographs tell it through the crowd: raised phones, close distances between visitors, security and the artists moving through the building. The excitement came from unpredictability; one minute you are studying a booth, the next the energy shifts around you.
With Playboi Carti and Hiroshi Fujiwara shaping the artistic direction, music and design already sat at the centre of the weekend, and the arrivals made that feel tangible.
The Booths That Made Us Stop
The viral moments brought attention, but the booths gave us reasons to stay. Scale, lighting and product placement set a mood before anyone touched a garment. The strongest spaces treated the booth as a small set, where every shelf, wall and colour choice supported one clear idea.
Muso Kuso
Muso Kuso was high on our list. Its blue-and-white dragon backdrop framed the clothing and accessories with a visual identity that carried across the booth, becoming part of the experience in our photographs. The visit also let us connect face to face and bring the LAPSOFLUX community into the conversation.
So Icy and Fragment
So Icy earned a place in our weekend story; jewellery belongs where personal style is visible in every aisle. Fragment added another reference point. With Fujiwara helping direct this edition, its presence tied the weekend to a design language that has influenced generations of streetwear enthusiasts.
Lowrider Magazine
Lowrider Magazine brought automotive culture into our route, a reminder that style extends beyond clothing. For a platform rooted in magazines and shared experiences, cars, print and design belong in the same conversation. Custom paint, careful detailing and a sense of community have long gone together, and that thread fit naturally into a convention built around self-expression.
North West’s Booth Had Its Own World
North West’s booth stood out for its gothic presentation: pointed arches, dark columns and candle-style wall fixtures, with black pieces and pink accents adding contrast. An oversized “north4evr” key sat beneath glass as the centrepiece, while nearby accessories and blue character artwork on packaged treats gave us plenty to photograph.
What made the space work was its commitment to a single atmosphere. Instead of simply displaying product, the booth built a world around it, so the clothing, the glass case and the small details all felt connected. That kind of storytelling is what visitors remember long after the convention ends.
Kai Cenat Brought VIVET to the Floor
Kai Cenat’s VIVET booth introduced another distinct atmosphere. The purple floor, illuminated displays and long benches gave the space an open feeling, with room to gather as well as browse. Even the branded drink detail carried the identity beyond the merchandise.
Ye’s visit to the VIVET booth became another widely shared encounter from the weekend. The images supplied for this section show the product interaction alongside a wider view of the installation and a quieter glimpse behind the display. Together, they capture several sides of the experience: the public moment, the environment built around it and the work happening beyond the main floor.
My First ComplexCon: Inside the Artist Lounge
This was my first ComplexCon, and spending time in the artist lounge became one of the highlights. I got to meet some really good people, including Lil Pump, NAV, Speedy and Lil Yachty.
It felt like a real industry event in LA: artists, designers, creators and people working behind the scenes sharing the same space. For a first-time attendee, the conversations and unexpected encounters made it an experience I will remember alongside the crowds and viral moments.
Jeff Hamilton, Special Guests and the LAPSOFLUX Connection
We also stopped at the Jeff Hamilton booth, where bold sports graphics and statement jackets created a colourful contrast to some of the darker installations. The booth had its own visual energy, with basketball imagery and richly detailed pieces giving visitors plenty to take in.
This stop carried a personal connection for LAPSOFLUX. Our photographs show the magazine being opened and shared at the booth, bringing a print story back into a live cultural setting. Elsewhere on the floor, we connected with guests, exchanged photographs and put the magazine directly into people’s hands.
Those encounters were part of the weekend’s story too. ComplexCon gave us the big arrivals, but also the smaller exchanges: meeting someone at a booth, discovering a product, sharing an issue and finding a connection that continued beyond a photograph.
From Muso Kuso and So Icy to Fragment, Lowrider Magazine, North West, VIVET and Jeff Hamilton, our route through the floor showed how many forms culture can take in one place. Ye and Carti gave the internet a moment to replay. The booths and the people gave everyone there a weekend to remember.
You can watch the clips. Feeling that energy in person was something else.
Words: LAPSOFLUX. Images supplied by LAPSOFLUX; VIVET section includes supplied social screenshots.
Event reference: ComplexCon. Related coverage: Ye and Kai Cenat at VIVET.